Lyff Founder - georgia mandarino

I built what I wished I had.

My father suffered through dementia. There's was no advance care directive, we've never seen a will, and we don't know where his superannuation or his most basic details are kept. We're a family scattered across states and countries, trying to make decisions for him with information that was simply never written down. I spent twenty-five years in marketing before I built Lyff, mostly helping other companies explain complicated things simply. It turns out the hardest thing to explain simply was our own family's situation, because there was nothing simple about it. No single place holding any of it together. No one person who had the full picture. Just fragments, spread across drawers, old emails, and other people's memories. It changed how I think about my own life. I don't want my family guessing either. Lyff is the place I wish I had earlier.